JenStrickland.design listening for the right “it”
before we build it right

welcome

Design signifies intent. What are your intentions?

Accomplishments

  • Increased mobile visitors by 75% for the Fidelity.com Accounts & Trade experience via a responsive redesign. My CSS-based solution unblocked the data-dense Positions grid allowing the project to ship on schedule.
  • “Responsified” Motovy.com resulting in a $500,000/day increase in mobile revenue per arrival for a normally $1 million/day site.
  • Spearheaded a culture change to “Accessibility & Mobile First” for the VA.gov modernization.
  • Initiated, researched, and built a mobile device testing suite to support responsive web design testing.
  • Created a “Lunch & Learn” series inviting coworkers to present passion projects before their peers over a catered lunch.
  • Over 30 years of design, research, and front-end web development experience.
  • Public speaker on tech subjects, regular volunteer/mentor in the community, exhibiting artist, and performing independent musician.
My focus is on the 4 C’s:
Collaboration, Communication, Compromise, Creativity

Process

Process is a fluid thing, dependent upon the people involved, resources available, and goals. Generally, my process will leverage these four stages:

  1. Understand: research, gather information, research, audit, research, clarify, research ツ
  2. Plan: strategize, coordinate, collaborate, ideate, schedule, review
  3. Design: ideation, collaboration, sketch, craft, prototype, test, problem-solve
  4. Iterate: validate, obtain feedback, tweak, pivot, improve, document

Read about my process at Fidelity.

“‘Exceptionally strategic’ is the phrase I would use to describe Jen. She has an incredible ability to walk into a room and immediately bring empathy and compassion to the forefront of any challenge we were tackling. Her ability to balance strategy, empathy, and attention to detail made her an invaluable part of the team.”