h2: Our Framework
Our framework for delivering nutrition results at scale includes the four components shown below. Evidence now shows that impact will be even greater when multiple approaches — like interpersonal communications and mass media — are used at the same time. Explore each framework component to get practical insight and tools to support work in a range of countries and contexts.
- Advocacy educates and motivates policymakers and program managers to act and support measures that will create an enabling environment for mothers to adopt optimal feeding practices.
- Interpersonal communication allows frontline workers to personalize messages, demonstrate skills, and provide encouragement during home visits, support group meetings, and sessions at health centers. Community mobilization aims to orient community leaders and get their commitment to take actions in support of improved feeding practices.
- Mass communication uses available channels to reach masses of people with persuasive, consistent messages. When done right and adequately funded, it can change beliefs, shift perceptions of social norms, increase self-efficacy, and prompt behavior change.
- Strategic use of data informs program design, shapes advocacy messages, and improves program implementation and management.